BUSINESS BUILDER SERIES

ELEVATE YOUR BRAND'S IMPACT

DISCOVER THE SECRETS OF ARCHETYPES

DON'T MISS YOUR OPPORTUNITY TO SKYROCKET YOUR SUCCESS

November 16, 2023

9:30 AM – 12:30 PM EST

Introducing our highly-anticipated online workshop that will Ignite Your Brand's Archetype and Catapult Your Business to Success. This is not your average run-of-the-mill workshop. Oh no, my friend. This is a game-changer, a paradigm shift, a tidal wave of knowledge that will sweep away your competition and leave them gasping for breath.

THE WORKSHOP WILL DISCUSS 

  • What are archetypes?
  • Why it’s important to understand which archetype fits your business
  • How to define your customer's buying persona
  • How archetypes connect you to your ideal customer

THE GOAL

To provide a framework to help bridge the gap between the values of your business and the values of your ideal customer through the lens of your brand archetype.

What are Archetypes?

Archetypes are powerful tools that businesses can use to create compelling and effective marketing messages. An archetype is a universal symbol, a pattern of behavior, or a personality expression that represents a particular type of person, business, or idea.

How do these apply to my business?  

When applied to businesses, archetypes shape our understanding of what tactics to use where, and how to drive a preferred outcome. They also provide information about the tone and style of the messaging used to connect with the ideal customers for that business.   

What is the point? 

By understanding the archetypes that best represent their business, companies can connect with their target audience on a deeper level, creating marketing messages that resonate with their customers' values, needs, and desires.

IT'S TIME TO UNDO BRAND CONFUSION

Learn how to bridge the gap between your business and your customers

Live Online Workshop

FREE EARLY BIRD REGISTRATION 

— ONLY 12 SEATS AVAILABLE —

Meet Your Presenter

KEVIN KUCHAR

Kevin Kuchar (Chief Marketing Officer) has been working with companies of all sizes to develop their brand voice and marketing mix for nearly 10 years. With national campaign and content projects for Sanofi Health, Mayo Clinic, and My Moxy and with regional projects for companies like Titan Hospitality and ASEC Aerospace; Kuchar holds over 30 industry awards including the inaugural Telly for Directing Online Content. His unique approach to brand positioning has helped reposition brands like Profile MD and Grace Home Healthcare, among others. As CMO at Full Sail Media, Kuchar spearheads the creative direction of campaigns reaching across a wide variety of industries including healthcare, home services, aerospace, and retail. Previously the Creative Director for Mytonomy, a SaaS company providing healthcare companies and hospital systems with microlearning content delivered across a novel CRM, Kuchar developed an award-winning content production process for creating content at scale. In his spare time, Kevin enjoys long-distance hiking and scuba diving. He lives in Baltimore with his husband and two dogs.      

— ONLY 12 SEATS AVAILABLE —

REGISTER NOW & FAST TRACK YOUR SUCCESS

Join us for this live virtual workshop and see what understanding your brand archetype can do for your marketing and your business.

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